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2008年5月12日,四川汶川发生里氏8.0级大地震后,中国国际广播电台迅速组织记者赴灾区一线采访,并对汶川大地震灾情和各级政府、社会各界抗震救灾的各项决策、措施和进展,进行了及时、准确、全面、充分的报道。报道中,我们坚持“从全局准确把握导向,以效果正面评价宣传”的原则,舆论引导积极有力,受众反馈明显增加,传播实效显著增强。
On May 12, 2008, after Wenchuan 8.0 earthquake in Wenchuan, Sichuan, China Radio International quickly organized journalists to interview the front-line of the disaster-stricken areas and made suggestions on all the decisions made during the Wenchuan Earthquake and the earthquake relief work of all levels of government and various sectors of the community. Measures and progress, carried out timely, accurate, comprehensive and full coverage. In the report, we adhered to the principle of “grasping the guidance from the overall situation accurately and judging the propaganda through positive results”, the guidance of public opinion was positive and powerful, the audience feedback increased obviously, and the effectiveness of communication was significantly enhanced.