本文以乡村旅游产品作为研究对象,从体验的开发导向出发,研究乡村旅游与体验之间的关联,探讨将体验元素引入乡村旅游进行开发的可行性,提出体验视角下的乡村旅游发展的对策及思路,使乡村旅游开发更有目的性、更趋精品化、更适应市场的需求。 This article takes the rural tourism product as the research object, starting from the experience development, studies the correlation between the rural tourism and the experience, discusses the feasibility of introducing the experiential element into the rural tourism development, and puts forward the countermeasures of rural tourism development from the perspective of experience. Ideas, rural tourism development more purposeful, more refined, more to meet the needs of the market.