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核心阅读纸媒转型效果不理想。原因在哪里?我认为,是转型的形式上有互联网的影子,但是在运营思路上却还是传统的平面媒体思维。户外数字媒体强势引流,两微一端生活圈覆盖,纸媒深度阅读,这是纸媒可以考虑的媒体融合发展路径。运营思路的改变,也会带来盈利模式的改变。如果建立了基于互联网的融合媒体体系,未来纸媒的转型之路还是非常光明的。纸媒在进行新媒体建设时,要更多关注一下系统平台,因为在未来的
Core reading paper media transformation effect is not satisfactory. The reason? In my opinion, there is the shadow of Internet in the form of transition, but it is still the traditional print media thinking in the operation idea. Outdoor digital media strong drainage, two micro-life circle cover, paper media depth reading, which is paper media can consider the development path of media convergence. Changes in operational thinking, will also bring changes in profitability model. If the establishment of a converged media system based on the Internet, the paper in the future transformation of the road is still very bright. Paper media in the construction of new media, we should pay more attention to the system platform, because in the future