一、以顾客为核心的行销观念的演进如果把以顾客为核心的行销观念,依年代作一演进可以发现:20世纪50年代强调的是品质管理(qualitycontrol);70年代强调的是品质保证(qualityassurance);80年代强调的是全面品质管理(totalqualitymanagement);20世纪80～90年代间则有全面品质服务 First, the concept of customer-centric evolution of the marketing If the customer-centric marketing concept, according to the evolution of the years can be found: the 20th century, 50’s emphasis on quality control (qualitycontrol); 70’s emphasis is on quality assurance Quality Assurance); the 1980s emphasized total quality management (TQQ); in the 1980s and 1990s there was a total quality of service