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新媒体是媒体产业在网络科技发展下的产物。高校大学生是受到新媒体影响最为广大的群体。如何在新媒体视野下开展高校辅导员工作是目前高校辅导员面临的重要挑战。本文基于新媒体发展趋势的研究,通过研究新媒体对高校辅导员执行力的影响,力求借用新媒体,全面提升高校辅导员的执行力。
New media is the product of the media industry under the development of network technology. University students are the most influential groups affected by the new media. How to carry out the college counselors’ work in the new media is an important challenge facing college counselors. Based on the research of the development trend of new media, this paper studies the impact of new media on the execution ability of college counselors and tries to borrow new media to enhance the execution ability of college counselors.