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2013年,电影国内票房突破200亿,创历史最高记录,以中小成本电影大放光彩和持续了10年的国产大片热降至冰点为标志而进入了“小”时代;电视业的节目制作水平和广告收入增长也创历史新高,最引人瞩目的是电视内容产业全面步入高投入、大制作的“大”时代——电视剧单集制作成本动辄达百万以上,电视纪录大片成本已达2万元/分钟以上,各大卫视的春晚、跨年演唱会资金投入达数千万,一些引进国外版权模式的选秀节目投入数千万乃至上亿。
In 2013, the domestic film box office topped 20 billion sets, reaching the highest record in history, entering the era of “small” with large and medium-cost movies shining and the domestic large-scale film that lasted for 10 years down to the freezing point. Television programs Production and advertising revenue growth has also hit a record high, the most notable is the television content industry into a comprehensive high-input, large production “Big ” era - TV series production costs easily set more than 1 million, the TV record Large-scale cost has reached 20,000 yuan / minute, the major TV’s Spring Festival Gala, New Year’s Eve concert funding up to tens of millions, some of the introduction of foreign copyright mode of talent shows tens of millions into billions and even hundreds of millions.