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2010年亚运会是推动广州城市发展、提升广州城市形象的重要契机。当前,广州在城市建设方面有不少地方需要改进,城市形象的对外包装和传播还很不够,需要政府和媒体的共同努力。广州要利用亚运契机来宣传城市品牌形象,关键是要发挥传媒在塑造广州城市形象中的枢纽作用。
2010 Asian Games is to promote the development of Guangzhou City, Guangzhou City, an important opportunity to enhance the image. At present, there are quite a few areas in Guangzhou that need to be improved in terms of urban construction. The packaging and dissemination of city image is still not enough, and the joint efforts of the government and the media are required. Guangzhou to take advantage of the opportunity to promote the city of Asian Games brand image, the key is to play the media in shaping the image of Guangzhou city hub role.