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随着旅游旺盛的到来,各媒体的旅游广告铺天盖地,打开中央电视台新闻频道《天气·资讯》栏目,这个并不引人注意的栏目旅游广告也是非常的引人注目。泰山、五台山、云台山、王屋山等国内一流的名山大川的美景在《天气·资讯》这块栏目的左屏幕上滚动着,展示着各自的美丽风姿,传播着自己独特的魅力。人们不禁要问,短短的《天气·资讯》栏目有何高招吸引着这么多名胜古迹的青睐呢?她有何魔力能让这些旅游商们为之一掷千金?笔者撇开广告收视事、收视人群、收视成本、收视份额这些专业术语的分析,从风景名胜与天气的关系这一角度发表自己的一些看法,不当之处,敬请同仁们指正。
With the arrival of strong tourism, the travel advertisements of various media are overwhelming, and the CCTV News Channel “Weather and Information” section is open. This unobtrusive section travel advertisement is also very compelling. Taishan, Mount Wutai, Yuntaishan, Wangwu Shan and other first-class scenery of the famous mountains and rivers in the “weather information” scroll on the left part of the column, showing their own beautiful charm, spread its own unique charm. People can not help but ask, what short section of the “weather information” section of the encampment attracted so many historical sites favor it? What is the magic of her travel agencies who can make a big hit? I put aside ads adware, viewing the crowd, Viewing costs, ratings share these terms analysis, from the point of view of the relationship between scenic spots and the weather to express their views, inappropriate, please colleagues correct me.