经营策划过程中,经营目标的探索和确立,既是确认经营问题,分析问题原因和症结的结果,又是制立经营策划方案的前提。应当明确经营目标的重要作用,确立经营目标的要求和原则。 一、经营目标在经营策划体系中的重要性 在现代企业营运过程中:“一个完整的企业经营策划体系,即是使用脑力策订经营目标、政策、方针、方案、程序和细则的过程。其经定案实施的结晶就 In the process of business planning, the exploration and establishment of business objectives is not only the confirmation of business problems, the analysis of the causes and cruxes of the problems, but also the premise of establishing a business plan. The important role of business objectives should be clearly defined, and the requirements and principles for business objectives should be established. First, the importance of business objectives in the business planning system In the modern business operations process: “A complete corporate business planning system is the process of using brainpower to formulate business objectives, policies, guidelines, programs, procedures and detailed rules. The crystallization of the implementation of the