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市场是商品经济的载体,是商品关系的总和,是联系生产与消费的纽带。在商品经济条件下,市场竞争的存在,企业占有市,场才能有效益。特别是在广大企业转换经营机制,积极参与社会主义市场经济竞争的今天,企业占有的市场份额越多,获得的销售利润也就越高。成功的企业和企业家都十分重视市场,重视本企业产品的市场占有率。而怎样才能开拓市场、提高产品的市场占有率呢?笔者以为主要应从以下几个方面着手进行。
The market is the carrier of commodity economy, the sum of commodity relations, and the link between production and consumption. Under the conditions of commodity economy, the existence of market competition, the enterprise has the market, the field can have the benefit. In particular, when the majority of enterprises transform their operating mechanisms and actively participate in the socialist market economy competition, the more market shares the company occupies, the higher the sales profits will be. Successful companies and entrepreneurs attach great importance to the market and attach importance to the market share of their products. How can we develop the market and increase the market share of the product? The author thinks that we should mainly proceed from the following aspects.