论文部分内容阅读
在我看来,雷克萨斯在一个时代经历了平庸期。虽然品质依然保持着惯有时上乘,但缺乏新意的保守设计使真乏善可陈。而自从L-finesse设计经过蜕变,衍生出新一代车型时,雷克萨斯整体产品定位趋向发生了质的变化,以至于进入了新的开花期。卖点1、全新的动力、安全及车身制造技术。2、驾驶及乘坐舒适性与同级别车型相比具有明显优势。3、半自动驾驶技术的提前引入使主动安全性大幅提升。
In my opinion, Lexus experienced a mediocre period. Although the quality is still maintained by the sometimes superior, but the lack of new ideas conservative design makes really poor. Since the L-finesse design has undergone transformation and derived a new generation of models, the overall product positioning of Lexus has undergone a qualitative change that has entered a new flowering period. Selling point 1, a new power, safety and body manufacturing technology. 2, driving and riding comfort compared with the same level models have obvious advantages. 3, the introduction of semi-automatic driving technology ahead of the initiative to enhance security significantly.