前言 最近,正如“海信”给人们一贯的品牌联想一样,稳健、诚信甚至保守,海信没有对外做任何炒作式宣传,但通过当今中国第一强势财经媒体《中国经营报》,细心的人会发现海信品牌运作上的令人眼睛一亮的颤变:原先作为海信品牌形象代言人的e化的宁静不见了,变成了一个极其现代科技感的银色金属打扮的3D动漫人物,早先“创新就是生活”与“做新的,做好的”的品牌口号换成了“海 Foreword Recently, Hisense, like its usual brand association, is sound, honest and even conservative. Hisense did not make any speculative propaganda on the outside world. However, with the current China's first powerful financial media, China Business, attentive people will find Hisense brand operation of the eye-catching flutter: the original as Hisense brand image of e-serenity disappeared into a very modern sense of technology silver metallic 3D cartoon characters, the earlier “innovation is life ”And“ do new, well done, ”the brand slogan into a" sea