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看了贵刊今年第二期《从信息量看可读性》一文后,感到有一说法不科学。文中说,“文汇报每日广告量比贵州日报每日广告量多195平方厘米,这在当前活跃的经济生活中,较能吸引读者”。这几句话把广告所占篇幅同广告量混为一谈,又把广告量和信息量混为一谈了。其实,广告所占篇幅不等于广告量,有的广告用大字、大幅图片,占的篇幅大了,但广告量并没有增加。广告量也不等于信息量,有的广告连续刊登多日,并没有增加信息量。文章的讲法,是说广告所占篇幅越大,越能吸引读者。
After reading your second issue of this year’s article entitled “Readability from Information,” I feel there is a saying unscientific. The article said, “Wen Wei Po daily daily advertising volume more than Guizhou Daily 195 square centimeters, which in the current active economic life, more able to attract readers.” These few words confuse the space occupied by advertisements with the amount of advertisements and put the amount of advertisements mixed with the amount of information. In fact, the proportion of advertising does not equal the amount of advertising, and some advertisements with large characters, large pictures, accounting for a large space, but the amount of advertising did not increase. The amount of advertising is not equal to the amount of information, and some advertisements have been published for many days in a row without increasing the amount of information. The article’s argument is that the greater part of the advertising space, the more able to attract readers.