论文部分内容阅读
随着我国电力企业营销管理水平的不断完善,人们的用电质量也越来越高,人们对电力资源的需求量也不断增大。因此,如何能保证电力企业的持续发展,不断满足居民的电能需求就成为当前电力企业亟需解决的问题,本文笔者对我国电力市场营销管理状况进行分析,对如何完善电力企业营销管理提出几点针对性策略,以供参考。
With the continuous improvement of marketing management level of China’s power enterprises, people’s power quality is also getting higher and higher, and people’s demand for power resources is also increasing. Therefore, how to ensure the sustainable development of electric power enterprises and continuously meet the electric power demand of residents has become an urgent problem to be solved by current electric power enterprises. In this paper, the author analyzes the situation of electric power marketing management in our country and points out how to improve the marketing management of electric power enterprises Targeted strategies for reference.