一、技术创新、 体制创新对广播宣 传的正效应。 １．借助网络技术增 强广播内容的信息性、 快捷性。作为每天１８－ ２４小时几乎不间断、又 是多专业频道（台）播出 的省电台来说，必须增 加信息量。要做到这一 点，光靠编辑记者的体 力和脑力是远远不能做 到的。目前有效的 First, technological innovation, institutional innovation positive effect on radio and television. 1. With the help of network technology to enhance the information and convenience of broadcast content. As a provincial radio station broadcasting almost uninterrupted 18-24 hours per day and broadcasting on more specialized channels (stations), the amount of information must be increased. To do this, it is far from done by editing the energy and brainpower of journalists. Currently effective