在国际贸易行为中,商务礼仪是人和人在打交道的过程中必须遵行的礼节形式,这对于商务行为的进行有着非常重要的促进作用。但是国家和国家之间的文化背景、语言习惯也不同,为了更好的进行沟通,必须了解国际商务礼仪中的中西方文化差异,笔者对此进行了分析,具体如下。 In international trade, business etiquette is a form of etiquette that people and individuals must follow during the process of dealing with each other, which plays a very important role in promoting business conduct. However, the cultural background and language habits of countries and countries are also different. In order to communicate better, it is necessary to understand the cultural differences between China and the West in international business etiquette. The author analyzes this as follows.