在传统认知中,广播电台是一种没落的媒体,随着传播方式的进步,特别是互联网络的发展,广播的传播手段和内容都受到极大威胁,广播电台必然在时代前进的车轮下惨遭淘汰。时过境迁,一个新兴传播介质——微电台的出现,让广播重新看到了焕发活力的契机。正如加拿大著名传播学家麦克卢汉所言:“媒介总是以叠加的方式向前发展,新媒介的出现并不意味旧媒介的消亡。”微电台必将助力传统广播全面跨入全媒体新时代! In the traditional cognition, radio is a declining media. With the development of the means of communication, especially the development of the Internet, the means and content of radio transmission are greatly threatened. Radio stations inevitably under the wheel of the times Has been eliminated. The passage of time, the emergence of a new medium of communication - micro-stations, has given broadcasting the opportunity to rekindle its vitality. As McLuhan, a famous Canadian communications scientist, put it: “The media always advances in a superimposed manner. The emergence of new media does not mean the demise of the old medium.” "Micro-radio will surely help traditional radio be fully implemented New media era!