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政府公共关系是政府机构运用传播手段协调政府与公众及社会环境关系的一种行政活动。一个成熟的政府不仅可以通过良好的公关手段来完善和健全政府与公众的沟通渠道和传播机制,及时、广泛地了解舆情民意,鼓励公众积极地参政、议政,同时更需要关注社会民生,关爱弱势群体,提高民众对政府的公信度和支持率,力求实现政府和公众之间的双向沟通。近几年,一场由政府主导的“统筹城乡社会工作市场化”的公共关系热潮,在江西省万载县党政机关、企事业单位和非政府公共服务机构兴起。领导机关强力推进政务环境优化,公共职能部门纷纷向社会承诺提高服务效能,县乡村三级相继成立社会工作效能办、人才办、服务中心等机构。各层级社工人才“教育培训、转换提升”机制,形式多样、新颖鲜活,“关注社会民生、关爱弱势群体”的专业服务、真诚服务、社会化服务,使城乡机关作风为之一振,
Public relations of government is an administrative activity by which government agencies use communication means to coordinate the relationship between the government, the public and the social environment. A mature government can not only improve and perfect the communication channels and communication mechanisms between the government and the public through good public relations measures, understand public opinions and public opinions in a timely and broad manner, encourage the public to participate actively in politics and government, and at the same time, pay more attention to social welfare and care for the disadvantaged Groups, improve people’s public trust and support for the government, and strive to achieve two-way communication between the government and the public. In recent years, a government-led public relations boom in “coordinating the market-oriented social work in urban and rural areas” has arisen in Party and government organs, enterprises and public institutions and non-government public service agencies in Wanzai County, Jiangxi Province. The leading organs vigorously promoted the optimization of the government affairs environment, and the public departments promised to improve their service efficiency one after another. Three functional departments of social work efficiency, talent management and service centers were set up at the county and village levels. Social workers at all levels, “education and training, transformation and upgrading” mechanism, various forms, novel and lively, “pay attention to social welfare, care for vulnerable groups,” the professional services, sincere service, social services, so that the style of urban and rural organs Vibrating,