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2007年是中国二手车元年。支撑这个断言的是如下事实——从2004年开始,二手车连续三年增长速度高达30%,与之伴生的是新车的不断降价和利润空间的日渐压缩,二手车市场由此正在迅速成为汽车从业者新的增长点,而这个事实正冲击着逐利者敏感的神经。同样冲击他们敏感神经的还有国外成熟二手车市场已经描绘出的美丽愿景——其远远超过新车的销量,高达45%的利润空间,让人们对中国二手车市场的预期越来越高。在这个庞大国家的庞大市场,二手车界的各路人马已经群情高涨;人们正在翘首中国二手车市场会在某一时刻壮观一把,一如当年新车市场的“井喷”现象。但是,真真假假的车况、混乱不堪的评估,缺乏诚信的市场环境,像一把心锁,锁住了消费者对二手车的激情。无论是传统的二手车市场,还是后起的品牌二手车,抑或是新兴的拍卖行,他们或者经过多年的培育终于看到了前景,或者嗅到了利润的味道而跻身其中。现在,他们一同聚首到中国二手车市场这个舞台中央,他们需要的是更实在作为,他们正在试图努力击碎那把心锁,让更多人更放心地去接受二手车。一场大戏,道具已经摆好,主角也已登场,如何演才是关键。
2007 is the first year of used cars in China. The assertion is supported by the fact that used cars have been growing at a 30% pace for the third year in a row since 2004, along with the continuous price cuts of new cars and the ever-shrinking profit margins, and the used car market is rapidly becoming a car Practitioners new growth point, and this fact is the impact of financially sensitive nerves. The same impact on their sensitive nerves are well-established overseas car market has depicted a beautiful vision - which far exceeds the sales of new cars, up 45% of the profit margins, so that people’s expectations of China’s used car market is getting higher and higher. In the huge market of this vast country, the roads and vehicles of the used-car industry have become more and more popular. People are currently eagerly anticipating the spectacular use of the used-car market in China at a certain moment, just as the phenomenon of “blowout” in the new car market of that year. However, the truthful leave situation, chaotic assessment, the lack of integrity of the market environment, like a heart lock, lock the passion of consumers for used cars. Whether it is the traditional used car market, the late-used branded used car, or the emerging auction house, they have finally seen the prospect, or smell the profit, after years of cultivation. Now they are all together to the center of the used-car market in China. What they need is more real accomplishment. They are trying hard to smash the heart lock to allow more people to accept used cars with confidence. A drama, props have been set, the protagonist has also debut, how to play is the key.