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IP带来的红利巨大,但需要生态环境中各个企业各司其职,同时必须认真倾听用户的声音,把用户变成粉丝,在粉丝的推动下,让IP实现价值的成长。IP来了,IP热了,IP理性了……自2014年以来,IP这个词便不断被行业人士提及,红极一时,也备受争论。在这种热情和骚动下,几位在IP生态一线的嘉宾,给大家分享了他们眼中的IP红利与发展。7月21日,由国家新闻出版广电总局作为支持单位,中国新闻出版研究院主办,掌阅科技协办的主题为“IP时代,数字阅读新形态”的中国数字出版年会分论坛在北京国际会议中心举行。论坛
IP huge bonuses, but the need for ecological environment in which all businesses perform their duties, and must carefully listen to the voice of the user, the user into a fan, driven by fans, so that IP to achieve the growth of value. IP is coming, IP is hot, and IP is rational ... Since 2014, the term IP has been repeatedly mentioned by industry professionals. In this passion and turmoil, several guests in the IP ecology frontline, to share with you their eyes IP dividend and development. On July 21, the theme of the annual conference on digital publication of China by the State Administration of Press, Publication, Radio, Film and Television as a support unit and sponsored by China Press and Publication Research Institute and co-sponsored by science and technology was held in Beijing International Convention Center. forum