“欲快先稳”这一句古语运用于商道中,就是放长线,钓大鱼。几乎每个生意人都首肯这个道理,问题是,明白却不意味着做到。半个世纪前,美孚石油公司为了打入中国市场,采用的办法是给每户居民赠送一盏煤油灯和两斤煤油。煤油灯当然比豆油灯亮得多,而且是白送的。于是家家用起了煤油灯。当煤油灯用完后,尝到了甜头的人们再也不愿继续在豆油灯下摸索,当然只有买煤油了。这样,美孚公司的煤油就源源不断地涌进了中国市场。无独有偶,“海飞丝”、“玉兰油”、“飘柔”等新型洗发护 “For the first to be stable,” an ancient saying used in the commercial road, is to put on a long line, fishing big fish. Almost every business owner agrees with this principle. The problem is that knowing it does not mean it. Half a century ago, in order to enter the Chinese market, Mobil Oil used one kerosene lamp and two kilos of kerosene for each household. Of course, the kerosene lamp is much brighter than the soybean oil lamp, and it is given away. So every family played a kerosene lamp. When the kerosene lamp is exhausted, people who have tasted the sweetness no longer wish to continue exploring under the bean oil lamp, of course, only bought kerosene. In this way, Mobil's kerosene on a steady stream into the Chinese market. Coincidentally, “Head & Shoulders”, “Olay”, “Rejoice” and other new shampoo