在新经济中,每一种行业都包含两种市场:实体市场和虚拟市场。实体市场即我们平时所说的“市集”(Market Place),虚拟市场是指“市场空间”(Market Space)。在互联网和数字的推动下,大部分行业——包括银行业、保险业和旅行社等——除了能在现有市集中露面、曝光之外,在市场空间中亮相的机会也大大增加了。由此,我们看到了塑造今日市场的三大关键要素:顾客价值、核心能力及合作网络。企业管理以“顾客为中心” In the new economy, each industry includes two markets: the physical market and the virtual market. The physical market is what we usually refer to as “Market Place,” and the virtual market refers to the “Market Space.” Driven by the Internet and numbers, most industries - including banking, insurance and travel agencies - have seen their chances of making an appearance in the marketplace have been greatly enhanced, in addition to being able to make appearances and exposures in existing markets. As a result, we see three key elements shaping the market today: customer value, core competencies and networking. Business management to “customer-centric”