声音竞争：一个媒体经营新时代的标志性符号尚未进入2005年,中国媒体业的经营竞争已经风云初显。从2004年9月份中央电视台启动大规模的“2005招标整合营销传播方案”算起,一时间,各大电视媒体纷纷展开面向全国市场的媒体推广宣传,北京、上海、广州,一站接着一站,让广告主和广告公司应接不暇。而以网易等为首的网 Voice competition: a symbol of the new era of media management has not yet entered the symbol of 2005, the Chinese media industry competition has begun to emerge. From September 2004 CCTV launched a large-scale “2005 Tender Integrated Marketing Communication Program” count, for a time, the major television media have launched media coverage for the national market promotion, Beijing, Shanghai, Guangzhou, one stop the next stop , So that advertisers and advertising companies overwhelmed. Net led by Netease and other networks