高校对图书馆推广的研究起源于20世纪70年代,图书馆的包装与推广被认为是图书馆运营中最重要的模块之一。高校对数字图书馆的包装与推广研究一直在进行之中。调研显示,高校数字图书馆进行宣传推广有一系列模式,分析不同类型的用户需求,根据需求配置多种类型数字资源,其次拓展原有的信息展现形式,最后通过个性化服务以及配合多种宣传途径进行推广。 The research on university library promotion originated in the 1970s. The packaging and promotion of libraries is considered as one of the most important modules in library operation. University of digital library packaging and promotion of research has been ongoing. The survey shows that there are a series of models for college digital library to promote and analyze, analyze the needs of different types of users, configure various types of digital resources according to the demand, expand the original form of information display, and finally through personalized service and with a variety of publicity channels To promote.