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随着支付宝的广泛使用,阿里巴巴于2013年6月13日推行了新兴理财产品——余额宝,余额宝推行不到一个月,其大规模的资金增长引发了大众的关注。本文通过介绍余额宝的定义及市场反响,辅之数据说明,分析了余额宝的收益及潜在风险,并简要提出了建议措施。
With the widespread use of Alipay, Alibaba launched a new wealth management product on June 13, 2013 - Yu-Po Yu and Yu-Po Yu for less than a month. The massive capital increase has aroused public concern. This paper introduces the definition and market response of Yu’ebao, supplemented by the data description, analyzes the benefits and potential risks of Yu’ebao and briefly proposes the suggestions.