门笺是我国传统年节的吉祥装饰物,在山东成为一种内涵丰富结构完整的民俗文化形式。本文概括了山东门笺的四种基本色彩设计方法,通过具体例子分析了其色彩的情感象征与性格表现特征及其根本成因,认为传统阴阳五行思想是山东门笺色彩观念的概念性体现,山东门笺色彩作为一种文化象征或文化符号反映了传统的文化观念。 Door sticks is auspicious decoration of traditional Chinese New Year, becoming a kind of folk custom culture with rich connotation in Shandong. This paper summarizes the four basic color design methods of Shandong Menpai, analyzes the emotional symbols and personality characteristics of their colors and their fundamental causes through concrete examples. It holds that the traditional five elements of yin and yang ideology is a conceptual expression of the concept of color in Shandong. Shandong, Mentioned color as a cultural symbol or cultural symbol reflects the traditional concept of culture.