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列夫·托尔斯泰曾说过:“思想上的努力,正如可以长出大树的种子一般,在眼睛里是看不见的。但,人类社会生活的明显变化正发生于其中。”全球三大顶级体育赛事之一的世界杯,是人类社会生活中规模巨大的创造性活动,并且每四年都会发生一些不可思议的变化。作用于这些变化的,正是很多无法用眼睛直接看到的因素。作为一个成熟的媒体平台,新浪的覆盖率、到达率和影响力已然达到一个新的高度。就本届世界杯而言,新浪出于对当前互联网发展态势和变化情况的思考,整合网民需求,发挥了权威网络媒体应有的平台效应。
Lev Tolstoy once said: “Ideological efforts, just as seeds that grow large trees, can not be seen in the eyes, but obvious changes in human social life take place.” "The World Cup, one of the top three top sporting events in the world, is a massive and creative event in the life of humankind, with some incredible changes every four years. It is precisely the many factors that can not be directly seen with the eyes, acting on these changes. As a mature media platform, Sina’s coverage, reach and influence has reached a new height. In terms of this World Cup, SINA out of the current Internet development situation and changes in thinking, integration needs of Internet users, play the authoritative online media should have the platform effect.