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近几年来,各类高端白酒一片“涨”声,例如将中国传统文化装进酒瓶最成功的第一高价酒——飞天茅台,市场零售价已突破两千。而高端酒清费市场持续火爆,不少专柜对出售的酒品实行限售,有钱也不一定买得到。还有不断爆出的天价酒,俨然已经成为收藏品。2011年白酒行业的发展可以用“井喷”来形容,据《2011中国白酒市场趋势观察研究预测报告》预测,2011～2012年我国白酒制造行业产值年均增长率约为25%,2012年产值将达到3827.5亿元,仍保持较高增长态势。赢场繁荣的背后,带来的只是企业的增收吗?高端白酒消费的背后潜藏的是更多的积极意义。
In recent years, all kinds of high-end white wine “rose ” sound, such as the traditional Chinese culture into the bottle most successful first high-priced wine - flying Moutai, the market retail price has exceeded 2,000. The high-end wine clearance fee market continues to be hot, many counters for the sale of the sale of the sale of the wine, the money is not necessarily buy. There are constantly exploding price of wine, as if has become a collection. The development of liquor industry in 2011 can be described as “blowout”. According to the forecast of “2011 China’s liquor market trend observation and prediction”, the average annual growth rate of output value of liquor manufacturing industry in China from 2011 to 2012 is about 25%. In 2012 The output value will reach 382.75 billion yuan, still maintain a high growth trend. Behind the prosperity of the market, bring only the business income? The hidden behind the high-end liquor consumption is more positive.