2014年中国房地产迎来新的调整周期,面对低迷的楼市,众多房企正在为持续下滑的销售量而感到忧心,纷纷开启了一场房地产淡市下的营销救赎战。作为房企的重要命脉,营销一直是房地产的热门话题,而在当前楼市盘整时期,淡市营销更是成为行业焦点。古语有云,上兵伐谋,在当下开发商只有巧妙运用战略和计谋才能突围逆袭,如何做好淡市的营销战略救赎也就成了业内人士的关注核心。 2014 China real estate usher in a new adjustment cycle, the face of the downturn in the property market, many room rate enterprises are continuing to decline in sales and feel worried, have opened a real estate market under the light redemption redemption war. As the important lifeblood of the housing prices, marketing has always been a hot topic in real estate, real estate consolidation in the current period, the marketing of light marketing is to become the industry focus. As the saying goes, the military strategist, in the present developers only clever use of strategy and strategy to break the counter-attack, how to do a poor marketing strategy redemption has become the focus of the industry’s attention.