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星之盟(原为星空媒介联盟)是由上海航空传播有限公司、深圳航空广告公司、厦门航空广告公司、山东新之航文化传播有限公司联合打造的。近年来联盟汇集多股航空传媒力量,发挥媒介的综合优势,构建新的平台。协作经营《上海航空》、《深圳航空》、《厦门航空》、《新航空》四杂志的“联合投放”。平台覆盖四公司的所有航空旅客,区域分布比较平衡。2007年广告受众达2800万,其中80%来自沿海发达地区,创造了最优的性价比。开放的平台吸引更多航空媒介进入。在打造共同产品的过程中,四方获得了预想的经济效益。
Star League (formerly Star Alliance) is a joint venture of Shanghai Airlines Communications Co., Ltd., Shenzhen Airlines advertising company, Xiamen Airlines advertising company, Shandong Xin Zhi Hang Communications Limited. In recent years, the alliance brings together many stocks of aviation media forces, giving full play to the media’s comprehensive advantages and building a new platform. Cooperative operation of “Shanghai Airlines”, “Shenzhen Airlines”, “Xiamen Airlines”, “New Aviation” magazine “joint delivery ”. The platform covers all four air travelers of the company with a more balanced regional distribution. In 2007, the advertising audience reached 28 million, of which 80% came from the developed coastal areas, creating the best price / performance ratio. Open platform to attract more aviation media to enter. In the process of building a common product, the Quartet obtained the expected economic benefits.