论文部分内容阅读
近几年,随着出版业态和市场环境的变化,出版利润率不断下降。从整个出版行业的发展历史来看,有其合理之处。但也有值得注意的地方:存出版社的利润率向正常水平回归的时候,行业内外对出版社的看法和要求是否应该同时转变?出版社还属于暴利行业吗?对出版社的发展方向和发展速度应该有怎样的预期?从对出版社利润率降低的原因进行分析,可以让我们对出版社所处的位置和所面临的形势有更清晰的认识,进而采取有效措施,促进出版社和整个出版行业的持续健康的发展。
In recent years, with the change of publishing format and market environment, the publishing profit rate has been declining. From the history of the publishing industry’s development point of view, there is a reasonable place. But there are also some places worth noting: when the profit rate of depositors and retailers returns to the normal level, should the viewpoints and requirements of publishers both inside and outside of the industry change at the same time? Is the publishing house also a profiteering industry? The development orientation and development of the publishing houses What should be the expectation of speed? Analyzing the causes of the decrease in the profit margin of publishers allows us to have a clearer understanding of where the publishing houses are and the situations they face, and then take effective measures to promote the publishing houses and the entire Sustained and healthy development of the publishing industry.