随着现代市场竞争如此激烈,商品促销方式越来越多,包装设计脱颖而出,它已经不再单一的充当保护商品的角色,而开始充当复杂的角色——一种促销方式。包装成为一种使消费者购买欲望的动力。产品的成功,未必是因为包装的成功,但包装的成功,能促进产品更大的成功。 With the fierce competition in the modern market, more and more products are being promoted and packaging design stands out. Instead of playing a single role as a protection product, it starts to act as a complex role - a promotion. Packaging has become a motivation for consumers to buy desire. The success of the product, not necessarily because of the success of packaging, but the success of packaging, can promote greater success of the product.