广告是通过别出心裁的广告语的设计,以期吸引社会大众以及消费者的注意,达到宣传商(产)品,诱导消费者购买,因此为提高宣传对象与同类商(产)品或服务的竞争力,商业广告需要借助修辞手段对商(产)品的特点及优点进行渲染,以此吸引消费者。故广告语使用辞格的现象非常普遍,精彩的广告语都是修辞格运用的精华、典范。 Advertising is through the design of fancy slogans, with a view to attracting the attention of the general public and consumers, to reach advertisers (products) and induce consumers to buy them, so as to enhance the competitiveness of the advertisers and their counterparts (products) or services , Commercial advertisements need to use rhetorical means to render the characteristics and merits of the merchants (products) in order to attract consumers. Therefore, the use of idioms in advertising language is very common, and the best slogan is rhetorical use of the essence of a model.