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2015年上半年的电视剧市场,是一个行业忙着洗牌、政策影响初露端倪的时期。第一季度大盘表现不俗,前有《武媚娘传奇》引发全民《观剧潮》——收视破4%、流量首次挺进百亿,后有《活色生香》《锦绣缘、华丽冒险》民偶剧炫酷来袭。第二季度,电视剧市场整体陷入低迷,都市大剧《虎妈猫爸》《剧王》成色略显不足。就题材来看,受《限古令》政策影响,古装剧数量有所减少,民国剧呈现井喷趋势,预计这一股热潮将延续至今年年底。鉴于《一剧四星》格局的打破,电视剧发行对视频网站的依赖度加强,网络分流效力渐现。此外,受众对高颜值剧集的喜爱,改变了整个
The TV drama market in the first half of 2015 was a period when the industry was busy reshuffling and the policy implications were on the horizon. The first quarter of the broader market performed well, the former “Legend of Wu Mei Niang” aroused the people’s “drama tide” - ratings 4% broken, traffic for the first time billions of dollars, after the “live color”, “beautiful edge, gorgeous adventure” Twilight cool hit. In the second quarter, the television drama market as a whole plunged into the doldrums. The performance of the drama “Tiger Mom and Dad” and “Drama King” was slightly inadequate. As far as the subject matter is concerned, influenced by the policy of “Limited Ancient Order”, the number of costume plays has decreased, and the Republic of China drama shows a blowout trend. It is estimated that the boom will continue to the end of this year. In view of the “one-play four-star” pattern of the break, the release of the drama reliance on the video site to strengthen the network diversion effect gradually. In addition, the audience’s love of high-value drama changed the whole