迈克尔·欧文如今正面临着一场幸福的“战斗”:除了继续保持他非凡的足球天赋之外,他还必须捍卫自己的另一项最宝贵的财产——自己的名字。世界杯结束仅仅一天,一个注意到欧文所具有潜在的市场效应、并善于抓住机会的人便提出申请,要求把这位前锋的名字作为商标注册。目前,专利局正在漫长而又充满希望的审查这项要求。这名申请人详细提出如何利用这位足球名将的公共形象来销售鞋子、休闲服和其他服装。倘若审查人员接受了这名申请人的要求,欧文的名字便会出现在《注册商标公告》上,这样做的好处就是使欧文牌衬衣和鞋子在法律的严格保护下为之赚钱、赚钱、再赚钱。同时,欧文将跻身希勒、吉格斯和坎通纳等人行列,像这些球星的名字和身价一样价值连城,以致被划入知识产权之列。专利局已经把英格兰门将西曼那“万无一失的双手”称号作为注册商标。欧文的经纪公司 Michael Owen is now facing a happy “fight”: in addition to continuing his extraordinary football talent, he must defend his own most valuable asset, his own name. Just one day after the World Cup, an individual who noticed the potential market effects Owen had and who was good at seizing the opportunity filed an application seeking the registration of the striker’s name as a trademark. At present, the Patent Office is reviewing this request long and full of hope. The applicant detailed how to use the public profile of the football star to sell shoes, casual clothes and other clothing. If the examiner accepts the applicant’s request, Irving’s name appears on the Registered Trademark Notice, the benefit of doing so is to make Owen shirt and shoes for the law under the strict protection of make money, make money, and then Make money. At the same time, Owen will be among the ranks of Shearer, Ryan Giggs and Cantona and other players, like the names of these players and worthless as priceless, which was included in the list of intellectual property rights. Patent offices have England’s goalkeeper Si Manna “foolproof hands” title as a registered trademark. Owen’s brokerage firm