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回顾整个2013年的中国白电市场,可以用“行业总量趋稳,市场结构升级”来概括。其中空调市场整体规模增幅超预期,品牌格局稳定,三四级市场缓慢恢复。与2012年空调市场的低迷相比,2013年的中国空调市场是值得欣喜的一年,而冰洗市场规模稳中有升,企业转型与市场结构升级推动对产品利润的述求。数据来源:奥维咨询(AVC)2013年的白电市场,在整体规模、产品结构变化以及产品价格等方面又分别表现出怎样的具体特征呢?
Reviewing the entire white-electricity market in 2013 in China, we can summarize the “total industry stabilization, market structure upgrade”. One of the overall increase in air-conditioning market exceeded the expected size, brand stability, 34 slowly recover the market. Compared with the downturn of the air conditioner market in 2012, the air conditioner market in China was a delightful year in 2013, while the size of the ice-washing market has been steadily rising. The transformation of the business and upgrading of the market structure have pushed forward the demand for product profits. Source: AVC In 2013, what are the specific characteristics of the white-electricity market in terms of overall size, product mix changes and product prices?