上世纪九十年代以来,我国同国际互联网接轨,从而成为国际互联网络中的重要成员。进入新世纪之后,人类步入到信息化时代,互联网新渠道为营销模式增添了助力,网络营销作为一种全新的模式在社会经济发展中发挥着重要的作用,这也使得网络营销成为广大中小企业进行产品和服务销售的主要方式之一。 Since the nineties of the last century, our country has become an important member of the Internet through its integration with the Internet. In the new century, mankind has stepped into the era of informationization, and new channels on the Internet have added impetus to the marketing model. As a brand new mode of network marketing, network marketing plays an important role in social and economic development, which has also made Internet marketing a large and medium-sized One of the main ways businesses sell products and services.