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这家高端车制造商正在开发一个价格低一些的产品系列,来吸引对手机比对车更感兴趣的人。曾几何时,拥有第一辆车乃是人生大事,那会带来危险、刺激和最重要的自由感。而今天,上述这些东西都可通过网络获得,而且有了你掌中的智能手机之后,谁还需要有车呢?这种思维方式或许可以解释,为何梅赛德斯-奔驰公司要在明年组建新的产品线,新产品离传统汽车的距离稍远,离互联网的距离则要近得多。在本月初的拉斯维加斯举办的消费电子产品展(CES)上,梅赛德斯-奔驰美国区首席执行官史蒂夫·坎农(Steve Cannon)宣布,公司将于2013年发布一系列价格更便宜、外观更简洁的新车型。
The high-end car maker is developing a lower-priced product line to attract people who are more interested in cell phones than cars. Once upon a time, owning the first car is a matter of life, which creates danger, excitement and, above all, freedom. And today, all these things are available online, and with your smartphone in hand, who needs a car? This way of thinking might explain why Mercedes-Benz is going to set up a new next year Product line, the new product is slightly further from the traditional car, the distance from the Internet is much closer. At the Consumer Electronics Show in Las Vegas earlier this month, Steve Cannon, chief executive of Mercedes-Benz USA, announced that the company will release a Series of cheaper prices, the appearance of a more concise new models.