近几年国内旅游业发展较快,中国传统文化也给旅游业带来新的发展。然而,旅游管理中文化传承应用存在没有正确定位好文化、首要基础性设备不完善、在运用传统文化方面缺少创新力等不足之处。因此,旅游企业应做到科学合理定位企业文化、全面完善文化旅游首要工作、丰富传统文化旅游活动开展形式、探索出传统文化隐性的深刻内涵。 In recent years, the domestic tourism industry has developed rapidly, and the traditional Chinese culture has brought new developments to the tourism industry. However, there are some shortcomings in the application of cultural heritage management in tourism management, such as the lack of proper localization of culture, the imperfect basic infrastructure, and the lack of innovation in the use of traditional culture. Therefore, the tourism enterprises should make scientific and reasonable positioning of corporate culture, comprehensively improve the primary work of cultural tourism, enrich the traditional culture and tourism activities to develop the form, to explore the profound connotation of traditional cultural implicit.