广告主、广告公司及媒介构成了广告运动的三大主体。但是在我国广告市场运动中,却明显有着跨国广告公司与本土广告公司的区别、跨国客户与本土客户的区别。划分出这些区别并没有什么民族情结作祟,事实上正是这样分明的“国籍”背景,启发我们针对跨国广告公司及本土广 Advertisers, advertising agencies and the media constitute the advertising campaign of the three main bodies. However, in our country’s advertising market movement, there is a clear distinction between multinational advertising companies and local advertising companies, the difference between multinational customers and local customers. It is precisely such a distinct “nationality” background that distinguishes these distinctions and does not create any national complex. It inspires us to target multinational advertising agencies and local communities