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随着社会经济发展及信息技术进步,视觉传达设计覆盖面不断扩大,已经实现从纸质媒介到多媒体媒介的转变。信息传播变得更加快捷方便,我们视觉世界每天充斥着各类终端媒体。据相关统计,全球有90%的人患有视觉疲劳症,广义上的引发视觉疲劳的原因包含各种传统媒介与电脑,当然也有不良的生活阅读与用眼习惯等。我们在高效传达信息的同时,还要有舒适的视觉传达设计,解决视觉传达设计上的视觉疲劳问题具有现实意义。基于此,本研究中主要分析视觉疲劳现象产生原因,并给出应对措施。
With the socio-economic development and the progress of information technology, the coverage of visual communication design has been constantly expanded, and the shift from paper-based media to multi-media has been achieved. Information dissemination has become more efficient and convenient. Our visual world is filled with various types of terminal media every day. According to relevant statistics, 90% of the world’s people suffer from visual fatigue. The causes of visual fatigue in a broad sense include various traditional media and computers, and of course poor life reading and eye habits. While communicating information effectively, we also need to have a comfortable visual communication design and solve the visual fatigue problem in visual communication design. Based on this, the main cause of visual fatigue in this study is analyzed and the countermeasures are given.