改革开放以来,中国广告业发展迅速,全国广告营业额从1981年的1.18亿元快速增长到2002年的903亿元,增长达765倍。广告营业额始终以GDP增长率高得多的速度快速增长,广告营业额占GDP的比重逐年上升,广告业在国民经济中的地位不断上升。岁末盘点石家庄市广告行业,感到发展虽然快速,但与我国一些大城市比较已明显滞后,主要呈现以下特点: Since the reform and opening up, the advertising industry in China has been developing rapidly. The national advertising turnover has risen rapidly from 118 million yuan in 1981 to 90.3 billion yuan in 2002, an increase of 765 times. Advertising turnover has always been a rapid increase in the rate of GDP growth, advertising revenue share of GDP increased year by year, the advertising industry’s rising position in the national economy. Shijiazhuang City, late inventory business advertising industry, although the rapid development, but compared with some big cities in China has obviously lagged behind, the main features of the following: