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一把电钻,一块铁皮,真心的故事从贺晓华单枪匹马“发明”第一台80升的太阳能热水器开始。位于浙江省临安市的真心热水器,自1996年创立至今,在竞争惨烈的市场已经存活18年,甚至从美的、格力虎口夺食,两次站上行业风口。由一个农民创立的企业,为何能在中国竞争激烈的行业成为“长寿”品牌?“农民极客”站上风口说热水器是中国竞争最激烈的行业之一,并不为过。改革开放后,伴随着新农村建设、城镇化改造,高速膨胀的市场需求为热水器行业带来蓬勃发展的沃土;而从世界各地
A drill, a piece of iron, the true story from He Xiaohua single-handedly “invention ” the first 80-liter solar water heater to start. Located in Lin’an City, Zhejiang Province sincerely water heater, since its founding in 1996 up to now, in the competitive market has survived for 18 years, and even from the United States, Gree Tiger mouth to take advantage of two stand on the industry outlet. Why a company founded by a peasant can become a “longevity” brand in the highly competitive industry in China? “Peasant geeks” stands as one of the most competitive industries in China. After the reform and opening up, with the new rural construction, urbanization, rapid expansion of the market demand for the water heater industry to bring fertile land; and from all over the world