本文以大数据时代为背景,阐述了大数据分析对广告营销的影响,包括数据分析对广告受众的影响以及新的广告方式的出现。数据分析使广告客户的划分更客观,广告渠道的选择更精确,避免了广告投放的盲目性,实现“不同人看不同广告”的效果。介绍了趣味广告,互动化广告,个性化广告三种新型广告营销模式。 Based on the era of big data, this article expounds the impact of big data analysis on advertising marketing, including the impact of data analysis on the advertising audience and the emergence of new advertising methods. Data analysis makes the division of advertisers more objective, the choice of advertising channels is more accurate, to avoid the blindness of advertising, to achieve “different people see different ads ” effect. Introduced the fun ads, interactive advertising, personalized advertising three new advertising marketing model.