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随着春节、元宵节等传统节日纷至沓来,为了能够吸引更多人气,抢占时机,商家均精心筹划着一系列促销活动,而各服装品牌商也推出了多样的节日营销方案。打折、买赠、返现、抽奖等等五花八门的信息伴随着各种宣传方式进入到了人们的视线中,往往在这一时期,比拼的不仅仅是服装的价格、质量和品牌知名度,营销策略使用的是否得当不仅关系到品牌一时的利益,更关系到品牌长久的利益和顾客忠诚度的构建。
With the Spring Festival, Lantern Festival and other traditional festivals after another, in order to be able to attract more popularity, to seize the opportunity, businesses are well planned a series of promotional activities, and various clothing brands also introduced a variety of holiday marketing programs. A variety of discounts, buy gifts, cash back, lottery, etc. A variety of information accompanied by a variety of publicity into the line of sight, often during this period, competition is not just clothing prices, quality and brand awareness, marketing strategy Whether it is appropriate is not only related to the interests of the brand for a while, but also relates to the brand’s long-term interests and the building of customer loyalty.