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目前电子商务由于网络自身的局限导致消费者无法得到商品的直观印象和完整信息,所见非所得的购物经历经常发生;琳琅满目的商品和购物的乏味使用户容易产生疲劳;由于盈利模式的局限和现有盈利模式的不成熟,众多电子商务公司面临财务危机;中国国情下的配送环境、支付手段和信任危机、国外电子商务的本地化困境都严重制约了中国电子商务的发展。本文设想将现实世界的商城、街区、店铺、参与者、货品、货币与现实世界一一对应的方式搬到网络中,将法律、政治、道德、规则以游戏化的方式寓于交易、购物场景之中,同时利用网络便捷、快速的方式发挥电子商务节约成本、不受地域限制的优势,形成一个虚拟现实的电子商务世界:网络游戏电子商务。基于这个创意本文描绘了交易的基本场景,分析了实施的可能性,对盈利模式、营销策略、配送、安全、信誉等问题作了深入的探讨,对发展中存在的问题和可能的解决方案进行了研究,本文认为该模式的电子商务具有较高的可行性,并对解决目前中国电子商务发展瓶颈有一定的参考性,同时由于其独具的开创性和创新性将会蕴藏巨大的商业价值和社会效益。
At present, due to the limitations of e-commerce, consumers can not get the visual impression and complete information of the goods. The non-revenue shopping experience often occurs; the dazzling taste of goods and shopping makes the users prone to fatigue; due to the limitation of the profit model The existing profit model is immature. Many e-commerce companies are facing financial crisis. The distribution environment, payment methods and trust crisis under the national conditions in China and the localization difficulties of foreign e-commerce all severely restrict the development of e-commerce in China. This article envisions moving the real-world shopping mall, neighborhoods, shops, participants, goods, currencies and the real world in a one-to-one manner to the Internet, putting law, politics, morals and rules in a gamified way in transactions and shopping scenarios , At the same time using the Internet to facilitate fast and efficient way to play a cost-effective e-commerce, without geographical restrictions on the advantages of the formation of a virtual reality e-commerce world: online games e-commerce. Based on this idea, this article describes the basic scenario of the transaction, analyzes the possibility of implementation, probes into the profit model, marketing strategy, delivery, safety and credit issues in depth, and makes suggestions on the problems and possible solutions in development This paper argues that this model of e-commerce has a high feasibility and has some reference to solve the bottleneck of China’s current e-commerce development. At the same time, due to its unique pioneering and innovative, it will have tremendous commercial value And social benefits.