分析近期社交网络上的传播事件可以发现,媒体世界正在发生翻天覆地的变化,大众传播研究范式也在发生转变。研究范式的转变根植于社会转型,并随着传播技术的发展与时俱进。传播技术不仅更新了信息传播的方式,更在哲学层面上改变了传播世界。因此,传播学的研究也应该跟随思维范式的转变而改变,具体可以从思维、概念、方法等三个方面来思考这些变化。 An analysis of the recent incidents on social networks shows that the media world is undergoing radical changes and the paradigm shift in mass communication research is also under way. The transformation of research paradigm is rooted in social transformation and advances with the times with the development of communication technology. Communication technology not only updated the way of information dissemination, but also changed the world of communication at the philosophical level. Therefore, the study of communication should also change with the change of the paradigm of thinking. Specifically, these changes can be considered in three aspects: thinking, concept and method.