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近年来,古镇以其古老的建筑形态、独特的地域风情吸引着越来越多的旅游者,满足人们访古溯源、返璞归真的需求。游客纷纷去各大古镇观光游览,随之带来的古镇商业化与旅游真实性的矛盾日益突出。人们不禁感叹古镇的商业化气息太浓。笔者就基于真实性理论对成都周边古镇的商业化现象进行研究,提出限制古镇过度商业化,延长古镇生命周期,促进成都古镇的可持续发展的对策和建议。
In recent years, the ancient town attracts more and more tourists with its ancient architectural forms and unique regional customs, meeting the needs of people visiting ancient times and returning to nature. Tourists have to go sightseeing tour of major towns, followed by the conflict between the commercialization of ancient towns and tourism authenticity has become increasingly prominent. People can not help but lament the commercial atmosphere of the town is too thick. Based on the authenticity theory, the author studies the commercialization of the ancient towns around Chengdu and puts forward some countermeasures and suggestions on how to limit over-commercialization of the ancient towns, extend the life cycle of the ancient towns, and promote the sustainable development of the ancient towns in Chengdu.