从去年甚至前年开始,讲消费升级讲了很长一段时间,也有很多的消费升级的创业公司涌现。那么,我们应如何定义消费升级?有人会从商品品质谈,有的人会从价格和品牌去谈。我的理解可能和这些都不大一样。我认为,并不是东西卖得更贵,品质更好才是消费升级。无论是一个消费品类的增长,还是一种现象级消费产品的火爆,还是人们谈论最多的品质和品牌,其实都是从商品本身的维度出发去谈消费升级。 Starting from last year or even the year before last, spending upgrades talked about for a long time. There are also many startup companies that have escalated in spending. So, how should we define consumer escalation? Someone from the quality of the product, some people will talk about the price and brand. My understanding may not be the same as these. In my opinion, not something is more expensive to sell and the quality is better. Whether it is the growth of a consumer category, the popularity of a phenomenon-level consumer product, or the quality and brand that people talk about most, the changes are all based on the commodity itself.