我国餐饮业近年来发展非常迅速,目前仅北京就有4万余家餐馆,竞争非常激烈,全国更是如此。对于老字号来说,品牌就显得异常重要了。我们应该像爱护自己的眼睛一样爱护企业的品牌。但是品牌不是一成不变的,时时要培育品牌,要给品牌不断赋予新的内涵,赋予时代的气息,这样品牌才能长盛不衰。虽然仍然是这个品牌,但是它的内涵肯定会在不断地变化和延伸。 China’s catering industry has developed very rapidly in recent years. At present, there are more than 40,000 restaurants in Beijing alone. The competition is fierce. This is even more so in China. For the old name, the brand becomes very important. We should cherish the corporate brand like we care about our own eyes. However, the brand is not immutable, always cultivate the brand, give the brand continue to give new meaning, give the breath of the times, so that the brand can endure. Although still the brand, but its content will certainly continue to change and extend.